EXO

Jul 2022

Formerly known as Hubbell Outdoor Lighting, Current was looking to reposition and rebrand its commercial Outdoor lighting portfolio. After a round of discovery, a user persona was developed which informed the name, tone & voice, and aesthetic. Meet EXO (EXpress Outdoor), a selection of quality-engineered product families which make selecting and installing products fast and simple. In-stock and ready to perform.

The icon depicts an abstract beam of light comprised of arrows pointing to its center - lighting products which are "always in-stock." The abstracted "E" letterform is an arrow pointing to the "beam of light" a subtle nod to EXO's fast availability.

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