ONYX

To support the launch of an innovative product at the lighting industry's most influential event, a compelling campaign was created aimed at attracting a new audience and capturing sales leads. Detailed customer research was conducted in order to thoroughly define the "Specifier" personas, the point of focus for all creative. Engaging storytelling coupled with dynamic imagery was molded through Forum's tone and voice, tailored to create an emotive reaction with the target audience. The result: a 350% increase in captured sales inquiries over typical response.